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So far, an orchestra is playing music that sounds like a movie soundtrack.
Ok, I think we're starting. The orchestra is moving into an elaborate version of the 'Galaxy' jingle.
Samsung's David Park takes the stage. The chamber orchestra was from the Barcelona Opera House.
JK Shin, Samsung's co-CEO, now on stage. Says they set the standard of 'what comes next'
200 million Galaxy users worldwide, Shin says, adding that they can only win if consumers continue to choose them.
After all, people choose meaningful and relevant improvements for day-to-day use - he says.
So what's a meaningful improvement? Shin says consumers don't want eye-popping or confusing tech.
They want durable design and performance. Simple, powerful camera, faster & seamless connectivity, they want to stay fit. 'life' also showed up on the screen but Shin didn't touch on that.
"Here is the Samsung Galaxy S 5"
LTE Cat 4, MIMO, (802.11ac)
Fast autofocus camera, HDR images, easier to use
New dedicated fitness tools designed to work with Gear (watches)
Built-in heart-rate sensor in the phone, first of it's kind. Realtime fitness coaching services available.
IP67 water and dust resistance. That's impressive
New Ultra Power Saving Mode designed to improve battery life, more mobile payment features coming
Various coluor options, perforated back panel
Samsung launches the GearFit smart watch. Looks sleek
Updates from your phone including messages, missed calls, etc.
"Our innovation will never stop" Shin says
Samsung says it's going for a glam look with the new phone. Showing off an 'electric blue' phone, also whine, charcoal black and copper gold available.
5.1-inch SUPERAMOLED screen with full HD.
500cd/m2, but can adapt depending on lighting situations, down to 2cd/m2 in dim situations.
Adaptive display analyzes light, and material, to optimize display.
2,800mAh battery. 10 hours web browsing, 12 hours video playback "That's a lot of cat videos"
So screen is just a tad larger than the GS4.
Phase Detection Autofous used for optimal clarity on the GS5
0.3 second auto focus on the GS5. Wow, that's fast.
HDR will ill aim to capture photos as they appear in real life, and a smartphone first: HDR videos too.
Selective focus lets you adjust what's in focus, what's not on shots. (not really that new)
LTE, Wi-Fi MIMO (802.11ac). Up to 8 LTE bands in any region.
ac/MIMO is a smarthphone first.
Last chance to vote in the poll, new one coming up
Water-resistant is not water proof, Samsung says. So don't swim, but take it in the shower.
Ultra Power Saving Mode puts screen into black-and-white mode. Can last up to 24 hours in standby (calls & text messages only)
Samsung matches Apple, adds fingerprint scanner on the GS5's 'home' button to unlock the screen, can also use it to make mobile payments
Kid mode makes phone kid-friendly, you can designate only apps and videos for them to use.
Moving on to the Gear2 (smartwatch). More of the sensors are moved on to the bezel of the watch rather than the strap. Affords more colour/style customization.
Gear2 has 4GB of memory. Can workout without having your actual phone nearby.
Infrared LED on the Gear2 means you can also use it as a remote control for you TV and similar devices.
Gear2 SDK being released so developers can make apps for it.
Gear2 also water/dust resistant, 7 days battery life
World's first curved AMOLED touchscreen display on a wearable device (if you're counting firsts). Weighs only 27 grams, straps are swappable.
Instant notifications available on the Gear 2, reject calls, instant messages.
Addressing privacy concerns, fitness data is kept on the phone and not sent away using updated version of S Health on the GS5
Lifestyle 'Coach' app offers tips, recommendations and general coaching to help you stay on track.
That's apparently the first smartphone with a heartrate sensor.
Knox has been updated for improved corporate use
April 11th launch date for SG5 in 150 countries
Ok everyone - that's it for now. Thank you for following along!