They gave an Apple Watch to Christy Turlington Burns - and gave her a Watch to run a marathon. Now showing a video
Burns is the founder of 'Every Mother Counts'
Christy says she relied on the watch to help her track altitude, changes in elevation. She's wearing a watch with the blue rubber band, says it's her favourite.
Cook says fitness, time, messages just the beginning. You can use it to play your music, make payments with Apple Pay, and Siri.
Plus, notifications on your watch too. Ie. Sports scores, etc. Social media. Social updates. News updates.
Now, they're showing what it's like to use an Apple Watch through the day. Starting at work...
Searching for the weather on the watch, a reminder to bring an umbrella, restaurant recommendation, etc.
When you make a payment with your phone, it makes a noise, and you'll feel haptic feedback (vibration)
The Watch can also connect to the web via WiFi on your home network, in addition to Bluetooth via your phone
So, what do you guys think of the watch?
You can use Shazam on your watch, to get music identification from your wrist. So clearly, app developers have been working quite ahead on this stuff. Seems like a depth of app support.
They're showing off home automation from Alarm.com, opening the door for the presenter's daughter who is supposedly locked out
Tim Cook returns to the stage, stresses that the watch is designed to work with iPhone.
There's a Watch app, and a watch app store, also has how-to videos, etc.
iOS 8.2 available today now for download.
Tim Cook says it has 'all-day battery life across a range of activities' - 18 hours of life.
Charging is magnetic. Plug clips on to the left.
Three collections: Apple Watch Sport with colourful bands.
Tim Cook says the aluminium isn't 'run of the mill' aluminium. Now showing a video
Alum. alloy used in the watch is 60% stronger, just as light
Alloy is then poured, cooled, and then cast.
$349 for 38 mm, 42mm is $50 more. (USD)
In addition to the aluminum version, there's a stainless steel version too, which Cook says isn't ordinary.
Meanwhile, Apple stock price rose to 129 before dropping to 127.04. Opened at 127.96 this morning.
Apple Watch Edition $549-$1049 depending on selection of wristband for the 38mm. $50 more for the 42mm version
Available April 10 for Pre-order and Preview in stores.
Available April 24. Canada is one of the launch countries!
And that concludes our live blog. Thanks so much for following along.