And they launch HBO Now - streaming TV and movie lineup on Apple TV.
Launching in April, $14.99/month. At least in the U.S.
And now for a Game of Thrones trailer...
25 million Apple TV units sold so far.
New U.S. price for Apple TV - $69
Now on the iPhone - we're getting a lot of numbers about how well it sold
Apple says they sold iPhones at double the industry rate, Cook says it's the #1 selling iPhone in the world
99% customer satisfaction, he says
He's now saying how popular Apple Pay becoming, in more than 700,000+ locations across the U.S.
Coca Cola using Apple Pay for vending machines
Cook touching on CarPlay, HomeKit and Health
Cook announces that every major car brand is 'committed' to delivering CarPlay. 40+ models of cars shipping with CarPlay this year.
HomeKit - says they're working with a home automation company to push that ou
Cook stressing impact of Medical Research for iOS HealthKit
Biggest challenge for researches is recruiting subjects, reporting frequency
First five apps built for HealthKit target most common diseases. ie. anyone with an iPhone can contribute to Parkinson's research
ie. app can test your tapping, voice for Parkinsons
Also an app that can work on diabetes, asthma research
(Crowd claps after each app)
One hospital is distributing Bluetooth inhalers to help research and treat asthma
They're now playing a video about what researchers think of HealthKit
Half of the world's Parkinson's patients live in China - and many of them are getting mobile phones
For the record, no mention of a watch - and we're 28 minutes in
5 HealthKit apps available now, and it's open source
What else can Apple talk about without talking about the watch? Mac
Apple says personal computer segment for them has grown while industry has shrank
In addition to the aluminum version, there's a stainless steel version too, which Cook says isn't ordinary.
Meanwhile, Apple stock price rose to 129 before dropping to 127.04. Opened at 127.96 this morning.
Apple Watch Edition $549-$1049 depending on selection of wristband for the 38mm. $50 more for the 42mm version
Available April 10 for Pre-order and Preview in stores.
Available April 24. Canada is one of the launch countries!
And that concludes our live blog. Thanks so much for following along.