Ok - welcome to our live blog. Apple is showing a video featuring its stores in China. Lots of people lining up for phones, iPads, etc.
And Tim Cook takes to the stage
Lots of chatter about the success of Apple stores in China.
'A few more reasons to visit Apple stores' - he starts with the Apple TV
And he says HBO is a special partner. Teasing the return of favourite shows such as Veep Silicone Valley and GoT
HBO CEO now takes the stage. 'We love Apple' he says
And they launch HBO Now - streaming TV and movie lineup on Apple TV.
Launching in April, $14.99/month. At least in the U.S.
And now for a Game of Thrones trailer...
25 million Apple TV units sold so far.
New U.S. price for Apple TV - $69
Now on the iPhone - we're getting a lot of numbers about how well it sold
Apple says they sold iPhones at double the industry rate, Cook says it's the #1 selling iPhone in the world
99% customer satisfaction, he says
He's now saying how popular Apple Pay becoming, in more than 700,000+ locations across the U.S.
Coca Cola using Apple Pay for vending machines
Cook touching on CarPlay, HomeKit and Health
Cook announces that every major car brand is 'committed' to delivering CarPlay. 40+ models of cars shipping with CarPlay this year.
HomeKit - says they're working with a home automation company to push that ou
Cook stressing impact of Medical Research for iOS HealthKit
Biggest challenge for researches is recruiting subjects, reporting frequency
First five apps built for HealthKit target most common diseases. ie. anyone with an iPhone can contribute to Parkinson's research
ie. app can test your tapping, voice for Parkinsons
Also an app that can work on diabetes, asthma research
(Crowd claps after each app)
One hospital is distributing Bluetooth inhalers to help research and treat asthma
They're now playing a video about what researchers think of HealthKit
Half of the world's Parkinson's patients live in China - and many of them are getting mobile phones
For the record, no mention of a watch - and we're 28 minutes in
5 HealthKit apps available now, and it's open source
What else can Apple talk about without talking about the watch? Mac
Apple says personal computer segment for them has grown while industry has shrank
It looks like a gold MacBook?
It does look super slim, this new goldish MacBook
Phil Shiller now here. Most 'extreme and efficient' macbook they've ever had
13.1 mm thin. Thinnest ever made, 24% thinner
He says they made a new keyboard based on research of people using a keybaord. They analyzed the video in slow mode. Now uses a butterfly switch mechanism that's much more precise, 4x more stable than old 'scissor' mechanism